Marketing ploy by the nat'l citrus growers' ass'n?
A clandestine movement's code phrase... "The chair is against the wall?"
Similar to the goldfish swallowing fad?
Salvador Dali has been reincarnated?
Stanford University study on "How stupid are these people?"
I don't know about you, but giving citrus juices the opportunity run down anywhere near my junk does not appeal to me.