The risk manager is now wondering if the commercial general liability insurance carriers for food service establishments are going to either exclude or limit coverage for eating contests, and do the restaurants have the contestants sign a waiver, and would that waiver hold up in court?
The story doesn't make it completely clear, but I'm not sure this was a contest in the sense that a bunch of people showed up to compete at once. It appears to be one of those "If you can eat this 10lb steak, your dinner is free!" things. So it would be something occurring throughout the year whenever an individual wants to give it a go, vs a once a year publicity thing or whatever.
I don't know if that would make a difference insurance-wise. I did see that Voodoo (great donuts btw) has mandatory training in CPR/first aid for their employees in the west coast states, but not in the Colorado location. Don't know if that's a state thing or company thing.