Supposedly their Tractors are actually quite good in many ways. The Roxor is interesting in the same vein, the competition from JD, Kubota, etc. is not exactly equivalent. Mahindra does make if I recall correctly an actual competitor to those manufacturers utility vehicle products. This might actually be a different product. I personally however would be much more interested in a faithful quality reproduction of the original Jeep that was reasonably priced and could be used on the road legally.