From what I can tell, a bunch of companies are hopping on the "apolitical affiliation" bandwagon by dropping all discount programs regardless which side of the aisle they land on. If it's unilateral, I'm good with that. If I were in business I would want the appearance of an apolitical stance if, for no other reason, just to not have to deal with the social media fallout every time someone's customer-appreciation freebie was misconstrued.
Brad
