I was thinking along those lines but I wanted to make sure.
But are they (overseas) hearing/reading about it in the media as much as we do here?
While that link is Chinese, I can say from talking with friends that the EU definitely is, if not more. In the Mid-east, they do hear it but it's there's more of a "look what the crazy white people are doing now" vibe. There's no push from the "elites" to be woke so the whole thing is kind of a joke. But because of the prevalence of western entertainment, especially TV, Movies, and Video Games the woke is exported pretty well.
Side note: I realized the other day that I just don't want to see movies very much anymore. Where I'm at now, I can go see movies for free by just walking to the theater, and I can't be bothered to do that. The next movie I will go see is Star Wars, and there's a sense of masochism/abuse victim rolled up in that (THIS time they've changed. They promised.). It's kind of sad, because I bet there are actually decent movies being made, I'm just so over Hollywood at this point I can't be bothered to figure out which ones they might be. It's not even a boycott (in my mind), my wife and I just don't treat movies as an entertainment source anymore.
TC is similar. There are a handful of shows that I like, and a couple more that I want to try out, but for the most part I just don't watch TV for entertainment. I haven't watched even one episode a professionally produced show since July. Again, not a conscious "*expletive deleted*ck Hollywood, I'm boycotting" but just nothing that makes me want to fire up one of my streaming services. Amazon has me with The Grand Tour (not exactly woke TV), I'm going to try the Mandalorian, When Westworld hits, I'm in for season 3, When I fire up HBO now for Westworld I might give His Dark Materials a try, and When the Witcher drops in Dec I'm going to watch it. That's really it. That's my TV through 2020. For content producers it's a self expanding problem. Since I don't watch TV, I don't see ads for new shows I might like, so I don't watch TV. I wonder how many other folks are having similar experiences as the "pay for cable TV, so just flip it on to see what I might want to watch" paradigm is replaced by the "Pay for streaming so watch exactly what I want and turn TV off" paradigm.
This whole "woke" TV/movie thing might be the death throes of an industry trying to figure out how to keep their base, and responding to the loud ones. Most folks that don't like it don't really send letters or picket movies, or whatnot, they just shrug, and stay home.
7 of the top 10 grossing films of all time (adjusted for inflation) are pre-2000. 6 of them are pre 1990. Of the ones on the list since 2000 you have Avatar (transformation visual spectacle), Avengers: End Game (the culmination of an 19 film story, which no one thinks Marvel can pull off at that scale in Phase 4), and Star Wars: The Force Awakens (yeah, that didn't go well). I suspect the smart business folks in Hollywood (as opposed to the artists) realize that their business model is in real trouble.