The quarterback at A&M (Kellen Mond) has been getting all kinds of woke points and media attention by demanding the statue of Lawrence Sullivan Ross be removed. (it stands in front of the Academic Building) Since when does a student get to make demands? He's a senior, why was he just fine with Sully until now? Someone is telling him what to think, and I believe it's one of the faculty.
There's a saying at A&M, "Highway 6 runs both ways." If you don't like A&M, you can leave the same way you came, and just as fast.
All that to say, I think the fake hate crime was a "Me too" thing because Mond is getting so much attention.