Same old bullcrap. Create or take advantage of some hokey problem causing a "shortage" like weather or our warehouse burned down or epidemic or insect invasion or a volcano erupted on Gumazi Island or we lost power or a hurricane tore the roof off or whatever, and raise prices.
Price = f ( Demand / Supply ) You should remember, if the denominator gets smaller, the quotient gets bigger. They do.
Same old bullcrap. Pay more, get less.