This kind of nonsense is what happened to it.
https://www.psychologytoday.com/us/blog/culturally-speaking/201112/colorblind-ideology-is-form-racism
Nonsense indeed.
However, colorblindness alone is not sufficient to heal racial wounds on a national or personal level. It is only a half-measure that in the end operates as a form of racism.
So making a conscious effort NOT to be racist is racist. Thanks for clarifying that.
Racism? Strong words, yes, but let's look the issue straight in its partially unseeing eye. In a colorblind society, white people, who are unlikely to experience disadvantages due to race, can effectively ignore racism in American life, justify the current social order, and feel more comfortable with their relatively privileged standing in society (Fryberg, 2010).
BS. BS as soon as you see the words "white people who are unlikely to experience disadvantage due to race." Why? Because disadvantage and advantage are not predicated on race alone. There are millions of whites in this country who experience disadvantage, maybe because they don't come from wealthy families, maybe because they didn't go to the "right" schools, maybe because of their accent, maybe because they're dumb, maybe because they're fat, maybe because they're not "beautiful" (enough) -- gazillions of reasons. I find it fascinating that the SJWs seem to be of two minds with regard to Hispanics/Latinos. When it suits their purpose, all Latinos/Hispanics are "people of color." But, at other times, only Black Hispanics are "people of color," and other Latinos/Hispanics are lumped in with the privileged class -- which, around here anyway, they aren't a part of.
My late wife was a Latina. She was very clear about it. She was a Latina, because she was from Latin America. She was NOT a Hispanic, because she was not from Spain. Claro?
Most minorities, however, who regularly encounter difficulties due to race, experience colorblind ideologies quite differently. Colorblindness creates a society that denies their negative racial experiences, rejects their cultural heritage, and invalidates their unique perspectives.
There is nothing about color blindness that in any way rejects cultural heritage or invalidates anyone's perspective. Equal opportunity is equal opportunity. It has nothing to do with a person's cultural heritage or perspective. I've worked in two different offices in which the office manager was a female Native American. Both were enrolled members of their respective tribes -- they were the real deal. They knew their heritage, they had their perspective ... but they didn't wave it like a flag 24/7/365, and nobody rejected their heritage or tried to invalidate their perspective. In another office, the bookkeeper was Italian-American. I think her parents were first generation -- the family spoke Italian at home, not English. I'm going to go out on a limb and suggest that her parents probably experienced at least as much discrimination as most blacks in this region ever experience.