There's always been a lot of complaining about people that make money without making a physical product, or providing certain kinds of services. Finance companies and stock brokers are a common target. But of course, a lot of those complaining still want to have some kind of retirement account, or to borrow money for houses and cars and such. And though I don't enjoy using Facebook or the other big socials, a lot of small businesses rely on them. They're clearly useful to a whole lot of people, and not just for personal stuff.
Don't worry, no one enjoys it when you use Facebook, either.
Data mining and analysis has been around for a LOT longer than people realize.
Herman Hollerith really kicked it off hard when he introduced punch cards and tabulating machines that would allow quick accumulation and summation of a lot of data points really quickly.
It's just been getting more and more invasive ever since.
And yeah, the provider and consumer are firmly connected.