As far as NRA effectiveness in CA, it isn't there. Efforts on a 'Virtual Lobby', or local ordnances are not what we need, when statewide bans on .50 cal, lead ammo, so-called 'AWB's' and microstamping schemes are becoming law.
Because your fellow Californians sat on their ass or voted FOR the people passing those laws!
Activism starts at the grass roots, and you want this group to do it fooooooor you. They won't. They shouldn't.
Californians have demonstrated time and again that they either want gun laws, or, by and large, are too lazy and entitled to fight them at the local level.
It's as if the founding fathers had had a bunch of meetings in coffeehouses, and asked the French to come down and fight the British for them. That's California.