The correct answer to any such question is, of course, because that's what the market will bear.
Yeah, that's pretty much it. You can, however, do what I do:
reject their reality and replace it with my own. I like that. When it comes to finances, never do what most people do.
I like the saying, "Those who don't understand compound interest pay it; those who do understand it -- collect it."
If you're a very high income person and want to treat yourself to a fancy new vehicle -- why not?
For the rest of us, one should only pay interest on one's home, and on items that produce income or appreciate in value. Period.
If you can't afford to pay cash, you can't afford it.
So, I shop local lots, eBay, and such. I've bought a total of 6 cars on eBay, and had only one that I would consider a 'less than optimal' experience. Not BAD, mind you, and still worth the $500 (yes, five hundred dollars) I paid for the car, but not quite the stellar bargain it was made out to be. Goods were worth price paid, but just barely so. Hauled a bunch o' stuff with that one for about 3 months, turned around and sold it for the same price I bought it for.
I currently own 3 Volvo 240's, and paid less than $9,000 for ALL THREE of them combined. I've had no major repairs or breakdowns, unless you consider a fuel pump on the one with the highest mileage to be major. Two of the three are minty and beautiful enough to turn heads often; the third (black '91 sedan) is a little more of a beater, but ironically is the fastest of the 3.
I guess I've just chosen a number: $5,000 is enough to ever, ever pay for a vehicle, and
I plan to pay cash or not buy. That may change as I get older, but it's my contrarian rule at this point.
A friend of mine also drives Volvo 240s and buys them on ebay. He currently has 2 sedans and one station wagon. They look fine and the one he let me drive was great. He never pays more than $3000 for one. Sells them for at least what he paid for them. About a month ago, he bought a $225K foreclosure house for $106K on the court house steps -- cash! So I guess he knows what he's doing.
My last new car was a 1972 model. I never paid more than $3200. for a car 'till the truck I'm driving now.
I broke down and bought a 2000 Mazda pickup (really a rebadged Ford Ranger) at the car auction in 2001 for $8500. Had 13K miles on it and 2 years to go on the factory warranty. Drove it home and offered my then 12 year old daughter $1 for each scratch she found on it. Poor kid couldn't find even one (!) so I had to give her some $$ as a consolation prize.
Truck IS a stripper. Came with radio, AC, automatic, V6 and a bed-liner. Has rubber floor mats, vinyl seats, wind-up windows and no power door-locks, mirrors or power anything. Regular cab.
Then I overheard a clerk at an Autozone store saying that his friend wanted $50 for her pick-up topper. He had her truck in the parking lot. I asked for her phone number, drove to her house and bought it. Great aluminum topper, silver, with no dents or scratches. She helped me lift it onto my truck.
Aside from normal maintenance, most I spent on repairs was a pair of front shocks for $40 and a new speed sensor for $21.
I love driving my beautiful red pick-em-up truck.
Point is to learn to do things a bit differently. Be creative. Invest what you save. After awhile, even on an average income, life can become quite comfortable. Keeps the old Yankee thrift tradition alive, you know.
matis