These are the rules:
Your gun video must start with some sort of hard-core, thrash-metal music. The introduction should either be a still image involving a skull, or some totally sweet operator action.
After the introduction, we need to see you or a colleague executing totally sweet operator action with the firearm in question. Though this tells us almost nothing about the gun, it does let us see that you can shoot things fast, and are therefore an Expert Operator Ninja. And your beard looks really cool.
You should then introduce yourself, and the gun to be reviewed. Please include phrases such as "hey, what's up guys," and, "just wanted to get a quick video out there on the new Spec-Ops Mini-Blaster from Scary Skull Ordnance."
The remainder of your video is up to you, but you are encouraged to use as much clinical-sounding operator-talk or cop-jargon as possible.
Thank you.