I used to shoot with a guy who is a watch and jewelry dealer, and this was his take: the movements for all but the highest-priced watches are made by 2 Japanese companies, and they're all basically the same, and they all keep good time. The high-priced manufacturers (Rolex) make their own movements, and they're like Ferraris - constantly needing a tuneup. If you want a rugged piece to keep time, get a $30 Timex. If you want something that looks nice and keeps good time, get a $250 Seiko.